e-cigarette newbies guide

Welcome to the Gentlemen's Reserve e-Cigarette Newbies Guide. Here you will find a brief introduction to e-cigarettes, common e-cigarette terminology, and more information to get you started with the basics.


What is an e-cigarette?

An e-cigarette, also called an e-cig, electronic cigarette, or personal vaporizer, is a portable electronic device that uses a battery and a heating coil to power the evaporation of a composition called "e-liquid" which commonly contains nicotine, propylene glycol, vegetable glycerin, water, and food approved flavorings. E-cigs are commonly utilized as a smokeless alternative to tobacco, giving the satisfaction of nicotine in a quick and well replicated manner without the combustion of plant material. In Canada electronic cigarette use is much cheaper than tobacco and the average e-cig kit will pay for itself in savings within a month. Other attractive qualities include no irritating and unpleasant second hand smoke, no tar staining of the teeth, and no ashtrays full of cigarette butts.


How do they work and are they all the same?

E-cigarettes range in complexity of use and function but they generally utilize a battery, a heating coil called an atomizer, and a cartridge or mouthpiece that contains the e-liquid. There are derivative designs of all 3 of these primary components available on the market under a host of brand and slang names. For example there are manual and automatic, as well as variable voltage batteries. There are atomizers where the cartridge is part of the atomizer, called a cartomizer. There are cartridges that have liquid reservoir tanks built into them, commonly referred to as tanks, and so on.

However, these are all needlessly complex components for the newcomer. So for the sake of your sanity we will focus on the Joye 510 mini e-cigarette, one of the most popular e-cigarette models ever released and the ancestor for much of the more technically evolved components. The schematic below breaks down the 3 primary components of the Joye 510 e-cigarette model and how they fit together.


joye tech 510 e-cigarette


Manual Battery: This is a 3.7v (volt) battery with a 150mAh (milliampere) capacity. For most people this battery will last 1-2 hours. Pressing the button causes the LED tip to light up letting you know the battery is powered, which sends power to the atomizers heating coil. When the battery runs out of power, the light flashes several times and then either no longer lights up, or flashes every time you try to re-activate it. The battery is recharged either by screwing into a wall/USB charger, or an on-the-go charging case.

Atomizer: The heating coil is contained inside this cylinder called the atomizer. This component screws onto the battery and when it receives electricity from the battery its coil heats up, much like that in your toaster. The coil is wrapped around a piece of inflammable fiber, silica, called the wick, which does as its name implies and wicks e-liquid into close proximity with the coil so it can evaporate. Your cartridge/mouthpiece plugs into the open end of the atomizer to supply the e-liquid.

Cartridge: Sometimes called a mouthpiece, this is the component that touches your lips and on the inside contains a sponge-like material often called the filler which holds the e-liquid. You unplug the cartridge from the atomizer anytime you want to refill it, and drip droplets from your e-liquid bottle onto the cartridges white filler material until they no longer are absorbed and form a slight pool on the top of the cartridge


What is e-Liquid and whats in it?

E-liquid is the common name given to liquid compositions containing several key ingredients for the sole purpose of use with electronic cigarette devices. While e-liquid comes in many different flavors, most compositions available use the same primary ingredients.




Propylene Glycol: Often called PG, propylene glycol is a very common bactericidal humectant used throughout many industries and found in many household products. It is bactericidal meaning it kills bacteria, and this side benefit helps keep your e-liquid sterile. PG's humectant property means its molecular structure draws water towards it, thereby helping preserve moisture in many foods and cosmetic products we come into contact with everyday. It is included in e-liquid for the added bonus of creating the visual effect of smoke, which is actually a vapor and non-irritating to others. Consumption and exposure to propylene glycol is generally recognized as safe in humans.

Vegetable Glycerin: Often called VG, vegetable glycerin is a common humectant ingredient used in e-liquid. VG is much thicker than PG and also adds a slight sweetness to the vapor while reducing the throat hit associated with higher concentrations of PG. The primary use for incorporating VG into an e-liquid composition is to increase the amount of visible vapor clouds. VG causes significantly larger visual effect than PG.

Flavorings: Most e-liquids are made using food approved flavorings. These are most often artificial flavors, however that name is misleading. Most artificial flavorings are actually more appropriately called 'nature-identical' flavorings because the molecular structures used in the flavorings composition are identical to those found naturally occurring in nature. The only difference is that artificial flavorings are recreated in a lab synthetically as opposed to naturally in fruits and vegetables where they were first isolated and their structures identified for future recreation. Artificial flavorings offer greater consumer protection from unwanted impurities because there are far more stringent quality controls applied to synthetically produced flavorings verse naturally extracted flavorings in their associated industries.

Nicotine Freebase: For most users the primary goal of using e-liquid is to provide nicotine. E-liquid nicotine can be prepared to almost any concentration and is therefore sold in a wide variety of strengths from manufacturer to manufacturer. The nicotine is most often used in its naturally occuring freebase form. Freebase nicotine is highly volatile and therefore evaporates rather easily even with the low heat involved in an e-cigarette.

Proper use & handling: E-liquid should never be used in any manner outside of e-cigarette use, its composition is toxic to humans and animals and should always be kept out of the reach of children and pets. If you ever spill e-liquid you should whipe it up immediately, its often sweet flavors invite naive animals into consuming it and even a small amount can be fatal to small animals. If you spill a large amount on yourself you should remove your clothing and thoroughly shower, the contents of a 30ml e-liquid bottle could be fatal to an adult if absorbed through the skin. Please always be responsible with your e-liquid. It is your responsibility to properly inform others about the hazards associated with it, so please do so.


Common e-cigarette terminology you should know

As with any new truly innovative industry of products a whole new niche of terminology and slang is born. To the newcomer even basic e-cigarette discussions can seem to be written in a foreign language. These following terms, arranged by comparative relevance to one another, only represent a small minority of whats used in the industry but are some of the most common.

Atomizer: e-cig component, usually solid cylindrical shape, containing the heating coil element which threads to a battery on one end and intakes a cartridge into the other end. This is where the evaporation of e-liquid occurs.

Cartomizer: e-cig component, usually solid cylindrical shape, containing the heating coil element and the cartridge component built inside the same unit as one and threads to a battery on one end. This is where the evaporation of e-liquid occurs.

Tankomizer: e-cig component, usually solid cylindrical shape, containing the heating coil element and the cartridge component built inside the same unit as one and threads to a battery on one end. Instead of using filler material to hold e-liquid, tankomizers use a reservoir to hold a much larger volume of liquid. This is where the evaporation of e-liquid occurs.

Clearomizer: e-cig component, usually cylindrical in shape with a clear body allowing visual observation of e-liquid levels, containing the heating coil element and the cartridge component built inside the same unit as one and threads to a battery on one end, a clear bodied cartomizer or tankomizer. This is where the evaporation of e-liquid occurs.

Threading: metal screw together male-female threadings used to facilitate physical and electrical connections of e-cigarette components. Several styles of threadings are used in the industry and various adapters exist to allow cross-compatibility of various e-cig components.

Resistance: reference to the electrical resistance (ohm) of the metal heating coil used in e-cigarette atomizers/cartomizers. Coils are built to different resistances, which resistance of coil to use depends on the voltage of the e-cigarette battery being used.

Wick: a piece of inflammable rope, commonly silica, that draws from a cartridge or tank and holds the e-liquid in contact with the heating coil to facilitate its evaporation.

Coil: a small metal wire coil, commonly wrapped around a wick, used in atomizer/cartomizers and powered by a battery to heat up thereby facilitating the evaporation of e-liquid.

Bridge: component of e-cig atomizers, a metal protrusion inside the atomizer above the heating coil which makes contact with cartridge filler material to draw it down into the atomizer.

Filling: the act of refilling a cartridge or cartomizers sponging material with e-liquid.

Cartridge: e-cig component, come in a variety of shapes, sizes, and styles. Contain a filler material that acts as a sponge to hold e-liquid. Plugs into an atomizer to feed e-liquid to the wick.

Dripping: the act of dripping drops of e-liquid directly into an atomizer instead of using cartridge filler material to hold and supply it.

Drip Tip: e-cig component, replaces the cartridge on an atomizer with a hollow tube through which drops of e-liquid can be fed directly to the atomizer. For those who prefer dripping.

Flooding: technical problem, when the atomizer/cartomizers heating coil has received too much e-liquid and it cannot sufficiently heat and evaporate it. Common problem faced when dripping.

Blow out: the act of blowing on the atomizers threaded end to remove excess liquid from the heating coil to re-establish proper function.

Dry burn: e-cig component, usually solid cylindrical shape, containing the heating coil element and the cartridge component built inside the same unit as one and threads to a battery on one end. This is where the evaporation of e-liquid occurs.

PV: abbreviation, stands for Personal Vaporizer, another name for an e-cigarette.

PCC: abbreviation, stands for Portable Charging Case, the name given to portable cases that allow recharging of e-cigarette batteries anywhere you are. Popular for smaller e-cigarette models with limited battery capacities.

Mod: e-cigarette models not produced in a factory but rather by e-cigarette users themselves. Some mod lineup's have evolved into refined e-cigarette models now available to the public from their developers.

VV: abbreviation, stands for Variable Voltage, refers to e-cigarette models where the voltage being used can be changed either by pressing a button, turning a dial, or changing the battery configuration being used.

Manual battery: a battery that requires depression of a push-to-activate button before electricity is supplied to the atomizer/cartomizer.

Automatic battery: a battery that uses an air flow sensor to detect when a user is puffing on the e-cigarette thereby telling the battery to supply electricity to the atomizer/cartomizer automatically.

USB passthrough: an e-cigarette battery that has a long cord coming out one end that plugs into a USB port to supply seemingly infinite battery power to the e-cigarette.

e-Liquid / e-Juice: the liquid solution used in e-cigarettes for evaporation. Commonly contains nicotine freebase, flavorings, propylene glycol, vegetable glycerin, and water.

15mg/ml/30ml: reference to the concentration and volume of e-liquid. 15mg/ml specifies the strength of nicotine in milligrams per milliliters of liquid, whereas the 30ml specifies the total quantity in milliliters of liquid present.

PG: abbreviation, stands for Propylene Glycol, a common food and cosmetic ingredient used in e-liquid to dilute nicotine and flavorings while creating visually simulated smoke that is actually water vapor.

VG: abbreviation, stands for Vegetable Glycerin, a common food and cosmetic ingredient used in e-liquid to dilute nicotine and flavorings, add sweetness, and create dramatic clouds of simulated smoke that is actually water vapor.

Vaping: the act of using an e-cigarette to evaporate an e-liquid composition.


Now that you have got the basics covered you might want to grab a coffee and move onto our Buyers Guide to learn more about the products we carry and who we recommend them to. 

Buyers Guide

Payment Methods

Credit/Debit Card Limit: $1,000 / Fee: None
Interac Email Transfer Limit: $1,000 / Fee: $1.50

Shipping Methods

UPS Services Canada: Variable
Worldwide: Variable
Canada Post Standard Canada: $10.00
USA: $10.00
Worldwide: $10.00
Canada Post Express Canada: $14.00

What are GR tailor made tobaccos?

We handmade your eliquid on a made to order basis allowing you to select the composition, strength and quantity you wish

Select from various additives to jazz up your tobacco should you find yourself in a nut. Two strengths of menthol and cloves are available from the menu for all tobaccos, other flavors vary by what we think goes good together.

Select the strength of nicotine you would like.

Select the % of overall flavoring used in your tobacco blend of choice. Standard id the original flavoring %for each blend, the filterless is 200%, the light is 50% and extra light is 25%.

Select the volume of liquid you would like.

Select the base composition of the eliquid. PG is Propylene Glycol, VG is Vegetable Glycerine, PEG400 is Polyethylene Glycol 400.

Select the number of bottels you would like.


Helpful tips for the wondering fellow!

Brewed the old way
Looking for the originl blend? Go with the choices shown in bold green in each of the options covered below.

Additive (none)
If this is your first time you may want to choose none untill you have sampled the base blend itself. If your a menthol or cloves fan we recommend starting with thr light options.

16mg-24mg is the most commonly vaped range.

Filter (standard 100%)
Start with the standard (100%) if it is your first time. We do generally flavor our tobaccos on the stronger side so if you prefer a lighter tobacco taste consider the light (50%) or extra light (25%) filter.

If you are unsure of your choices go with the 5ml sampler!

Base (70% PG, 30% VG)
PG/VG is most common. Go with VG if throat hit and flavor are less important to you than visible vapor. PEG400 offers substantially lower viscosity than VG without the irritant properties associated with PG while also maitaining a good amount of flavor.